{"id":10208,"date":"2025-08-01T11:50:59","date_gmt":"2025-08-01T08:50:59","guid":{"rendered":"https:\/\/blog.codead.com.tr\/marka-strategiyasi\/"},"modified":"2026-04-06T12:02:13","modified_gmt":"2026-04-06T09:02:13","slug":"marka-strategiyasi","status":"publish","type":"page","link":"https:\/\/blog.codead.com.tr\/az\/marka-strategiyasi\/","title":{"rendered":"Marka Strategiyas\u0131"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10208\" class=\"elementor elementor-10208 elementor-150\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63730009 e-con-full e-flex e-con e-parent\" data-id=\"63730009\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5c13b7d8 e-con-full e-flex e-con e-child\" data-id=\"5c13b7d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-676017e9 elementor-widget elementor-widget-heading\" data-id=\"676017e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BREND<br>STRATEG\u0130YASI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-255fa29 elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"255fa29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-88308e7 e-con-full e-flex e-con e-child\" data-id=\"88308e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a35ab61 elementor-widget elementor-widget-heading\" data-id=\"a35ab61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategiya \u00f6z-\u00f6zl\u00fcy\u00fcnd\u0259 sad\u0259c\u0259 plan s\u0259n\u0259di deyil.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4da81b elementor-widget elementor-widget-text-editor\" data-id=\"f4da81b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCodeAd-\u0131n strategiyas\u0131 bazar\u0131 anlamaqdan m\u0259hsul innovasiyas\u0131na q\u0259d\u0259r uzanan bir yol x\u0259rit\u0259sidir v\u0259 biznesinizi u\u011fura apar\u0131r. S\u0259naye \u015firk\u0259tl\u0259ri v\u0259 korporativ r\u0259hb\u0259rl\u0259rl\u0259 i\u015fl\u0259y\u0259rk\u0259n yarad\u0131c\u0131 v\u0259 s\u0259mimi yana\u015fmam\u0131z\u0131 qoruyub saxlay\u0131r, eyni zamanda m\u0259lumatlara \u0259saslanan, m\u00f6hk\u0259m strateji yana\u015fman\u0131 q\u0259bul edirik. \t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b244bbc e-con-full e-flex e-con e-child\" data-id=\"b244bbc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-731d006 e-con-full e-flex e-con e-child\" data-id=\"731d006\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fe981d elementor-widget elementor-widget-heading\" data-id=\"2fe981d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategiyas\u0131z taktikalar m\u0259\u011flubiyy\u0259td\u0259n \u0259vv\u0259l sad\u0259c\u0259 s\u0259s-k\u00fcyd\u00fcr.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e48093a elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"7e48093a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-51bc665e e-con-full cool-split e-flex e-con e-child\" data-id=\"51bc665e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-729b150e elementor-widget elementor-widget-heading\" data-id=\"729b150e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategiya yaln\u0131z plan s\u0259n\u0259di deyil.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30a3dc57 elementor-widget elementor-widget-html\" data-id=\"30a3dc57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/gsap\/3.12.5\/gsap.min.js\"><\/script><script src=\"https:\/\/unpkg.com\/gsap@3\/dist\/ScrollTrigger.min.js\"><\/script><script src=\"https:\/\/cdn.jsdelivr.net\/npm\/split-type@0.3.4\/umd\/index.min.js\"><\/script><script>gsap.registerPlugin(ScrollTrigger);\r\n\r\nconst split = new SplitType(\".cool-split h2\", {\r\n  types: \"words, chars\",\r\n});\r\n\r\nconst tl = gsap\r\n  .timeline({\r\n    scrollTrigger: {\r\n      trigger: \".about\",\r\n      start: \"top 5%\",\r\n      end: \"+=100%\",\r\n      scrub: 0.5,\r\n    },\r\n  })\r\n  .set(\r\n    split.chars,\r\n    {\r\n      duration: 0.3,\r\n      color: \"black\",\r\n      stagger: 0.1,\r\n    },\r\n    0.1\r\n  );\r\n<\/script>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22546436 e-con-full e-flex e-con e-child\" data-id=\"22546436\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2684e96 e-con-full e-flex e-con e-child\" data-id=\"2684e96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d2742b elementor-widget elementor-widget-text-editor\" data-id=\"3d2742b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCodeAd-\u0131n strategiyas\u0131 bazar\u0131 anlamaqdan m\u0259hsul innovasiyas\u0131na q\u0259d\u0259r uzanan v\u0259 biznesinizi ir\u0259liy\u0259 aparan yol x\u0259rit\u0259sidir. S\u0259naye \u015firk\u0259tl\u0259ri v\u0259 korporativ r\u0259hb\u0259rl\u0259rl\u0259 i\u015fl\u0259y\u0259rk\u0259n yarad\u0131c\u0131 v\u0259 s\u0259mimi yana\u015fman\u0131 qoruyur, eyni zamanda m\u00f6hk\u0259m, m\u0259lumatlara \u0259saslanan strateji yana\u015fman\u0131 q\u0259bul edirik. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67bab415 e-con-full e-flex e-con e-child\" data-id=\"67bab415\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-537d0285 e-con-full e-flex e-con e-child\" data-id=\"537d0285\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f7b9aa8 elementor-widget elementor-widget-heading\" data-id=\"6f7b9aa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strateji olmadan taktikalar m\u0259\u011flubiyy\u0259td\u0259n \u0259vv\u0259l sad\u0259c\u0259 s\u0259s-k\u00fcyd\u00fcr.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-772ce347 e-con-full e-flex e-con e-child\" data-id=\"772ce347\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-254d842b e-flex e-con-boxed e-con e-parent\" data-id=\"254d842b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4062dc51 e-con-full e-flex e-con e-child\" data-id=\"4062dc51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6098f89b elementor-widget elementor-widget-image\" data-id=\"6098f89b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"45\" height=\"45\" src=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/ca01-1.webp\" class=\"attachment-full size-full wp-image-10136\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60904569 elementor-widget elementor-widget-heading\" data-id=\"60904569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bazar M\u00f6vqeyi \u0130l\u0259 R\u0259qib T\u0259hlili<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88b0f42 e-con-full e-flex e-con e-child\" data-id=\"88b0f42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-963a69c elementor-widget elementor-widget-text-editor\" data-id=\"963a69c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tBazar\u0131n x\u0259rit\u0259l\u0259ndirilm\u0259sind\u0259n sonra \u015firk\u0259tinizin bazardak\u0131 m\u00f6vqeyi v\u0259 r\u0259qibl\u0259riniz bar\u0259d\u0259 \u0259trafl\u0131 t\u0259hlil apar\u0131r\u0131q. Bu add\u0131m \u015firk\u0259tinizin d\u00fczg\u00fcn m\u00f6vqe tutmas\u0131 v\u0259 unikal \u00fcst\u00fcnl\u00fckl\u0259r yaratmas\u0131 \u00fc\u00e7\u00fcn vacibdir. R\u0259qib t\u0259hlili aparark\u0259n yaln\u0131z birba\u015fa r\u0259qibl\u0259rinizi deyil, h\u0259m d\u0259 dolay\u0131 r\u0259qibl\u0259rinizi n\u0259z\u0259r\u0259 al\u0131r\u0131q. Eyni sah\u0259d\u0259 ox\u015far ehtiyaclara f\u0259rqli h\u0259ll\u0259r t\u0259klif ed\u0259n i\u015ftirak\u00e7\u0131lar da \u00fcmumi m\u0259nz\u0259r\u0259nin bir hiss\u0259sidir.   \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-610be3fd e-flex e-con-boxed e-con e-parent\" data-id=\"610be3fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f8a35a3 e-con-full e-flex e-con e-child\" data-id=\"1f8a35a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6134a388 e-con-full e-flex e-con e-child\" data-id=\"6134a388\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e783915 elementor-widget elementor-widget-heading\" data-id=\"3e783915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u0259qib T\u0259hlili<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fae4b28 e-con-full e-flex e-con e-child\" data-id=\"fae4b28\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-436a6ddc e-con-full e-flex e-con e-child\" data-id=\"436a6ddc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90af2ee elementor-widget elementor-widget-text-editor\" data-id=\"90af2ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>bu \u00e7\u0259r\u00e7iv\u0259d\u0259 biz r\u0259qibl\u0259riniz haqq\u0131nda m\u00fcmk\u00fcn olan b\u00fct\u00fcn m\u0259lumatlar\u0131 t\u0259qdim edirik. M\u0259s\u0259l\u0259n, h\u0259r bir r\u0259qib \u00fc\u00e7\u00fcn: <\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u0259d\u0259f bazarlarda bazar pay\u0131 v\u0259 h\u0259cmi<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u0259hsul v\u0259 xidm\u0259t portfeli, t\u0259klif olunan d\u0259y\u0259r t\u0259klifl\u0259ri<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qiym\u0259t siyas\u0259tl\u0259ri v\u0259 g\u0259lirlilik strategiyalar\u0131<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paylama kanallar\u0131 v\u0259 m\u00fc\u015ft\u0259ri t\u0259mas n\u00f6qt\u0259l\u0259ri<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketinq kommunikasiya \u00fcsullar\u0131 v\u0259 brend qavray\u0131\u015f\u0131,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Onlar\u0131n \u00fcmumi g\u00fccl\u00fc v\u0259 z\u0259if t\u0259r\u0259fl\u0259ri (hans\u0131 sah\u0259l\u0259rd\u0259 \u00fcst\u00fcn olduqlar\u0131, hans\u0131 sah\u0259l\u0259rd\u0259 \u00e7at\u0131\u015fmad\u0131qlar\u0131)<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9188161 e-con-full e-flex e-con e-child\" data-id=\"9188161\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b133df7 elementor-widget elementor-widget-image\" data-id=\"b133df7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-007.jpg\" class=\"attachment-full size-full wp-image-10215\" alt=\"\" srcset=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-007.jpg 2000w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-007-300x200.jpg 300w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-007-1024x682.jpg 1024w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-007-768x512.jpg 768w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-007-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-231fad3 e-flex e-con-boxed e-con e-parent\" data-id=\"231fad3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9913a2 e-con-full e-flex e-con e-child\" data-id=\"9913a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-226ddb60 elementor-widget elementor-widget-heading\" data-id=\"226ddb60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bowman saat\u0131<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14a5fc04 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"14a5fc04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tPorter x\u0259rc, f\u0259rql\u0259ndirm\u0259 v\u0259 ya fokusdan dan\u0131\u015f\u0131r. Bowman is\u0259 soru\u015fur: &#8220;\u0130stehlak\u00e7\u0131 sizi nec\u0259 g\u00f6r\u00fcr v\u0259 bu q\u0259bul \u00fc\u00e7\u00fcn n\u0259 q\u0259d\u0259r pul t\u0259l\u0259b edirsiniz?&#8221; \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28c9b1d8 e-con-full e-flex e-con e-child\" data-id=\"28c9b1d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4a9f8c4b e-con-full e-flex e-con e-child\" data-id=\"4a9f8c4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd96ee elementor-widget elementor-widget-heading\" data-id=\"bd96ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SWOT T\u0259hlili<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c237db0 elementor-widget elementor-widget-text-editor\" data-id=\"7c237db0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tSWOT yaln\u0131z n\u0259 oldu\u011funu g\u00f6st\u0259rir.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4118c34e e-con-full e-flex e-con e-child\" data-id=\"4118c34e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74812ac4 elementor-widget elementor-widget-heading\" data-id=\"74812ac4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TWOS Modeli<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27c6d9f3 elementor-widget elementor-widget-text-editor\" data-id=\"27c6d9f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">TWOS siz\u0259 n\u0259 etm\u0259li oldu\u011funuzu deyir.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51d8c062 e-flex e-con-boxed e-con e-parent\" data-id=\"51d8c062\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-16afc8b0 e-con-full e-flex e-con e-child\" data-id=\"16afc8b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-60acc53 e-con-full e-flex e-con e-child\" data-id=\"60acc53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef3bbf elementor-widget elementor-widget-heading\" data-id=\"5ef3bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategiya formala\u015fd\u0131rma \u00fcsullar\u0131<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b88f92e elementor-widget elementor-widget-heading\" data-id=\"5b88f92e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">B\u00fcdc\u0259 D\u00f6y\u00fc\u015fl\u0259ri<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a37dd72 e-con-full e-flex e-con e-child\" data-id=\"5a37dd72\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70c5ed23 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"70c5ed23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u018fn yax\u015f\u0131 fikir, \u0259n yarad\u0131c\u0131 kampaniya; arxas\u0131nda b\u00fcdc\u0259 olmad\u0131qda, o, sad\u0259c\u0259 bir fikir olaraq qal\u0131r.<\/p><p>Jack Trout v\u0259 Al Ries klassik kitablar\u0131 &#8220;The Marketing War&#8221;da qeyd etdikl\u0259ri kimi, marketinq m\u00fcharib\u0259dir. V\u0259 bu m\u00fcharib\u0259d\u0259 qalibl\u0259r \u0259n yax\u015f\u0131 ideyalara sahib olanlar deyil, \u0259n yax\u015f\u0131 haz\u0131rla\u015fanlard\u0131r. <\/p><p>H\u0259qiq\u0259t budur:<br>&#8220;B\u00fcdc\u0259 = \u018fsg\u0259rl\u0259r = At\u0259\u015f g\u00fcc\u00fc&#8221;<\/p><p>V\u0259 b\u00fcdc\u0259niz m\u0259hduddursa, z\u0259rb\u0259 endirm\u0259k \u00fc\u00e7\u00fcn yegan\u0259 yer r\u0259qibinizin bo\u015flu\u011fudur.<\/p><p>B\u00f6y\u00fck bal\u0131q h\u0259mi\u015f\u0259 ki\u00e7ik bal\u0131\u011f\u0131 yeyirmi? Yox, \u0259g\u0259r ki\u00e7ik bal\u0131q n\u0259 etdiyini bilir. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-123dae9f e-con-full e-flex e-con e-child\" data-id=\"123dae9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f084c0b elementor-widget elementor-widget-image\" data-id=\"2f084c0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-005.jpg\" class=\"attachment-full size-full wp-image-10213\" alt=\"\" srcset=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-005.jpg 2000w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-005-300x200.jpg 300w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-005-1024x682.jpg 1024w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-005-768x512.jpg 768w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-005-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76af45a e-flex e-con-boxed e-con e-parent\" data-id=\"76af45a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ed170b5 e-con-full e-flex e-con e-child\" data-id=\"ed170b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-938c97e e-con-full e-flex e-con e-child\" data-id=\"938c97e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33e3070 elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"33e3070\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d0d8ef elementor-widget elementor-widget-heading\" data-id=\"7d0d8ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00fcdafi\u0259<br>Strategiyas\u0131<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd95f98 elementor-widget elementor-widget-text-editor\" data-id=\"bd95f98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;\u018fn yax\u015f\u0131 m\u00fcdafi\u0259 vaxt\u0131nda at\u0131lan add\u0131md\u0131r.&#8221; Bazar liderinin rolu m\u00fcdafi\u0259dir. Amma passiv g\u00f6zl\u0259m\u0259 yox, aktiv m\u00fcdafi\u0259.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3148151 e-con-full e-flex e-con e-child\" data-id=\"3148151\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2d0145 elementor-widget elementor-widget-heading\" data-id=\"d2d0145\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">H\u00fccum<br>Strategiyas\u0131<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff5a5b elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"5ff5a5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bd74db elementor-widget elementor-widget-text-editor\" data-id=\"3bd74db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t&#8220;R\u0259qibin\u0259 h\u00fccum et, amma onlar\u0131n z\u0259if t\u0259r\u0259fini h\u0259d\u0259f al.&#8221; \u018fg\u0259r bazarda ikinci oyun\u00e7usunuzsa v\u0259 m\u00fc\u0259yy\u0259n marketinq b\u00fcdc\u0259niz varsa. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6fba19 e-con-full e-flex e-con e-child\" data-id=\"a6fba19\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-926c86a elementor-widget elementor-widget-heading\" data-id=\"926c86a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qanad<br>H\u00fccumu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-662b396 elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"662b396\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eed5f5b elementor-widget elementor-widget-text-editor\" data-id=\"eed5f5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t&#8220;\u018fg\u0259r birba\u015fa r\u0259qab\u0259t apara bilmirsinizs\u0259, yanlardan h\u00fccum edin.&#8221; M\u0259hdud b\u00fcdc\u0259si olan brendl\u0259r \u00fc\u00e7\u00fcn: birba\u015fa r\u0259qab\u0259t \u0259v\u0259zin\u0259, h\u0259l\u0259 tutulmam\u0131\u015f sah\u0259l\u0259rd\u0259n daxil olun. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7ba65b e-con-full e-flex e-con e-child\" data-id=\"f7ba65b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58a8dd6 elementor-widget elementor-widget-heading\" data-id=\"58a8dd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gerilla<br>M\u00fcharib\u0259si<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44b1ad3 elementor-widget elementor-widget-text-editor\" data-id=\"44b1ad3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">&#8220;S\u0259n b\u00fct\u00fcn sah\u0259ni qazana bilm\u0259zs\u0259n, amma bir t\u0259p\u0259ni f\u0259th ed\u0259 bil\u0259rs\u0259n.&#8221; Gerilla m\u00fcharib\u0259si ayd\u0131n mesaj\u0131 olan m\u00fc\u0259yy\u0259n h\u0259d\u0259fl\u0259r\u0259 qar\u015f\u0131 \u015fidd\u0259tli, lakin q\u0131sa m\u00fcdd\u0259tli h\u00fccumlar h\u0259yata ke\u00e7irm\u0259yi n\u0259z\u0259rd\u0259 tutur. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b7182b elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"1b7182b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a1117d9 e-con-full e-flex e-con e-parent\" data-id=\"1a1117d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/blog.codead.com.tr\\\/wp-content\\\/uploads\\\/codead-v2-growth-marka-stratejisi-011.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cdcb46b e-flex e-con-boxed e-con e-parent\" data-id=\"7cdcb46b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-69c79e6e e-con-full e-flex e-con e-child\" data-id=\"69c79e6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21902349 elementor-widget elementor-widget-heading\" data-id=\"21902349\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Stratejiyan\u0131 Q\u0259bul Etm\u0259k \u00dc\u00e7\u00fcn \u0130\u015f\u00e7il\u0259r \u00dc\u00e7\u00fcn Metodlar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5efe4c09 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5efe4c09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tD\u00fczg\u00fcn strategiyan\u0131 m\u00fc\u0259yy\u0259n etm\u0259k q\u0259d\u0259r vacibdir ki, bu strategiya \u015firk\u0259tin b\u00fct\u00fcn \u015f\u00f6b\u0259l\u0259ri t\u0259r\u0259find\u0259n ba\u015fa d\u00fc\u015f\u00fcls\u00fcn, q\u0259bul olunsun v\u0259 h\u0259yata ke\u00e7irilsin.\n\nBuna g\u00f6r\u0259 strategiya sad\u0259c\u0259 \u00fc\u00e7 y\u00fcks\u0259k s\u0259viyy\u0259li b\u0259yanat toplusu deyil. Biz bu strategiyan\u0131 izah etm\u0259kl\u0259 yana\u015f\u0131, h\u0259r\u0259k\u0259t\u0259 t\u0259kan ver\u0259n bir arxitektura yaratmal\u0131y\u0131q. Biz buna Strategiya Evi deyirik.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c034949 e-con-full e-flex e-con e-child\" data-id=\"7c034949\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25c99bd8 elementor-widget elementor-widget-heading\" data-id=\"25c99bd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategiya yaln\u0131z ka\u011f\u0131z \u00fcz\u0259rind\u0259 g\u00f6z\u0259l g\u00f6r\u00fcnm\u0259m\u0259lidir; o, \u015firk\u0259td\u0259 h\u0259r k\u0259si h\u0259r\u0259k\u0259t\u0259 g\u0259tirm\u0259lidir.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f35ae09 e-flex e-con-boxed e-con e-parent\" data-id=\"7f35ae09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28867d48 e-con-full cool-split e-flex e-con e-child\" data-id=\"28867d48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b21c5a1 elementor-widget elementor-widget-heading\" data-id=\"b21c5a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategiya Evinin Struktur\u0131<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a46ef0 elementor-widget elementor-widget-text-editor\" data-id=\"53a46ef0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tStrategiya Evi \u00fc\u00e7 qatdan ibar\u0259tdir:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cf7cbee e-con-full e-flex e-con e-child\" data-id=\"1cf7cbee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4d4b91ba e-con-full e-flex e-con e-child\" data-id=\"4d4b91ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-740eeea elementor-widget elementor-widget-heading\" data-id=\"740eeea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dam<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97af9bc elementor-widget elementor-widget-text-editor\" data-id=\"97af9bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u018fsas m\u0259qs\u0259d v\u0259 strateji b\u0259yanat\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b892a3f e-con-full e-flex e-con e-child\" data-id=\"b892a3f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b49c6d elementor-widget elementor-widget-heading\" data-id=\"6b49c6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">S\u00fctunlar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9ea48d elementor-widget elementor-widget-text-editor\" data-id=\"b9ea48d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tH\u0259r\u0259k\u0259tl\u0259r, t\u0259tbiql\u0259r\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cf6b6c e-con-full e-flex e-con e-child\" data-id=\"8cf6b6c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08e20ba elementor-widget elementor-widget-heading\" data-id=\"08e20ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u018fsas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23ea7d4 elementor-widget elementor-widget-text-editor\" data-id=\"23ea7d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tD\u0259y\u0259rl\u0259r v\u0259 &#8220;olmazsa olmazlar&#8221;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79226f53 e-flex e-con-boxed e-con e-parent\" data-id=\"79226f53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-51ee36cd e-con-full e-flex e-con e-child\" data-id=\"51ee36cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5952cb34 e-con-full e-flex e-con e-child\" data-id=\"5952cb34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d0ee0ea elementor-widget elementor-widget-heading\" data-id=\"5d0ee0ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketinq M\u0259qs\u0259dl\u0259ri v\u0259 Texnikalar\u0131<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4373f327 e-con-full e-flex e-con e-child\" data-id=\"4373f327\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f586e45 e-con-full e-flex e-con e-child\" data-id=\"f586e45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11ef0d0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"11ef0d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marka M\u0259lumatl\u0131l\u0131\u011f\u0131<br>K\u00f6m\u0259kli Xat\u0131rlama: &#8220;X markas\u0131n\u0131 e\u015fitmisinizmi?&#8221; sual\u0131na veril\u0259n &#8220;b\u0259li&#8221; cavab\u0131.<br>K\u00f6m\u0259ksiz Xat\u0131rlama: &#8220;Bu kateqoriyada hans\u0131 markalar\u0131 tan\u0131y\u0131rs\u0131n\u0131z?&#8221; sual\u0131na veril\u0259n \u00f6z-\u00f6z\u00fcn\u0259 cavab.<br>\u018fn \u0259vv\u0259l a\u011fla g\u0259l\u0259n marka: \u0130stehlak\u00e7\u0131n\u0131n ilk qeyd etdiyi marka. \u018fn d\u0259y\u0259rli m\u0259lumatl\u0131l\u0131q s\u0259viyy\u0259sidir.   <\/p><p>S\u0131naq d\u0259r\u0259c\u0259si (Penetrasiya)<br>Brendin b\u00fct\u00fcn h\u0259d\u0259f auditoriyas\u0131 \u00fczr\u0259 s\u0131naq d\u0259r\u0259c\u0259si. Ba\u015fqa s\u00f6zl\u0259: &#8220;Sizi \u0259n az\u0131 bir d\u0259f\u0259 ne\u00e7\u0259 n\u0259f\u0259r s\u0131nay\u0131b?&#8221; <\/p><p>T\u0259krar Al\u0131\u015f Tezliyi<br>\u0130lkin al\u0131\u015f kifay\u0259t etmir. Markan\u0131n davaml\u0131 performans g\u00f6st\u0259rm\u0259si \u00fc\u00e7\u00fcn t\u0259krar al\u0131\u015flar z\u0259ruridir. Buna g\u00f6r\u0259 d\u0259 marketinq planlar\u0131 bu g\u00f6st\u0259riciy\u0259 \u0259sas\u0259n formala\u015fd\u0131r\u0131lmal\u0131d\u0131r.  <\/p><p>Al\u0131\u015f Tezliyi<br>\u0130stifad\u0259\u00e7inin m\u00fc\u0259yy\u0259n bir d\u00f6vr \u0259rzind\u0259 sizi n\u0259 q\u0259d\u0259r tez-tez se\u00e7m\u0259sidir. Bu, izl\u0259nm\u0259li performans metrikas\u0131d\u0131r. <\/p><p>Al\u0131\u015f miqdar\u0131<br>Al\u0131\u015f d\u00f6vr\u00fc \u0259rzind\u0259 istehlak\u00e7\u0131 t\u0259r\u0259find\u0259n sizd\u0259n al\u0131nan miqdar (\u0259\u015fyalar\u0131n say\u0131, qram, litr).<br><br><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86c0fdc e-flex e-con-boxed e-con e-parent\" data-id=\"86c0fdc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f4150e4 e-con-full e-flex e-con e-child\" data-id=\"f4150e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-654dba2 e-con-full e-flex e-con e-child\" data-id=\"654dba2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a46a006 elementor-widget elementor-widget-heading\" data-id=\"a46a006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u0259hsulun \u0130nki\u015faf Prosesi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68baa95 e-con-full e-flex e-con e-child\" data-id=\"68baa95\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-13f907b e-con-full e-flex e-con e-child\" data-id=\"13f907b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03b55af elementor-widget elementor-widget-text-editor\" data-id=\"03b55af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">M\u0259hsulun inki\u015faf\u0131 marketinqin m\u0259rk\u0259zind\u0259dir. Lakin bu proses t\u0259k m\u0259rh\u0259l\u0259li x\u0259tt deyil, d\u00f6vri strukturdur. <\/span><\/p><p><span style=\"font-weight: 400;\">Bu d\u00f6vr s\u0259kkiz m\u0259rh\u0259l\u0259d\u0259n ibar\u0259tdir v\u0259 h\u0259r yeni m\u0259hsulda t\u0259krarlan\u0131r.<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130mkanlar\u0131n M\u00fc\u0259yy\u0259n Edilm\u0259si<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u0259d\u0259f Auditoriyan\u0131n M\u00fc\u0259yy\u0259n Edilm\u0259si<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u0259nal\u0131 Konsept \u0130nki\u015faf\u0131<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Konsept Testi<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u0259hsulun \u0130nki\u015faf\u0131<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Konsept v\u0259 \u0130stifad\u0259 Rahatl\u0131\u011f\u0131 Testi<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u0259qdimat<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sonu\u00e7lar\u0131n De\u011ferlendirilmesi<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82a9252 e-con-full e-flex e-con e-child\" data-id=\"82a9252\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6d93c8 elementor-widget elementor-widget-image\" data-id=\"c6d93c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-003.jpg\" class=\"attachment-full size-full wp-image-10211\" alt=\"\" srcset=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-003.jpg 2000w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-003-300x200.jpg 300w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-003-1024x682.jpg 1024w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-003-768x512.jpg 768w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-003-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a5f8c64 e-con-full e-flex e-con e-child\" data-id=\"3a5f8c64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7453d3ce elementor-widget elementor-widget-heading\" data-id=\"7453d3ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00fczg\u00fcn strategiya, g\u00fccl\u00fc brend<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BRENDSTRATEG\u0130YASI Strategiya \u00f6z-\u00f6zl\u00fcy\u00fcnd\u0259 sad\u0259c\u0259 plan s\u0259n\u0259di deyil. CodeAd-\u0131n strategiyas\u0131 bazar\u0131 anlamaqdan m\u0259hsul innovasiyas\u0131na q\u0259d\u0259r uzanan bir yol x\u0259rit\u0259sidir v\u0259 biznesinizi u\u011fura apar\u0131r. S\u0259naye \u015firk\u0259tl\u0259ri v\u0259 korporativ r\u0259hb\u0259rl\u0259rl\u0259 i\u015fl\u0259y\u0259rk\u0259n yarad\u0131c\u0131 v\u0259 s\u0259mimi yana\u015fmam\u0131z\u0131 qoruyub saxlay\u0131r, eyni zamanda m\u0259lumatlara \u0259saslanan, m\u00f6hk\u0259m strateji yana\u015fman\u0131 q\u0259bul edirik. Strategiyas\u0131z taktikalar m\u0259\u011flubiyy\u0259td\u0259n \u0259vv\u0259l sad\u0259c\u0259 s\u0259s-k\u00fcyd\u00fcr. Strategiya yaln\u0131z plan s\u0259n\u0259di deyil. CodeAd-\u0131n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-10208","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blog.codead.com.tr\/az\/wp-json\/wp\/v2\/pages\/10208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.codead.com.tr\/az\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blog.codead.com.tr\/az\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blog.codead.com.tr\/az\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.codead.com.tr\/az\/wp-json\/wp\/v2\/comments?post=10208"}],"version-history":[{"count":0,"href":"https:\/\/blog.codead.com.tr\/az\/wp-json\/wp\/v2\/pages\/10208\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.codead.com.tr\/az\/wp-json\/wp\/v2\/media?parent=10208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}