{"id":9547,"date":"2025-08-01T11:50:59","date_gmt":"2025-08-01T08:50:59","guid":{"rendered":"https:\/\/blog.codead.com.tr\/brand-strategy\/"},"modified":"2025-08-22T17:30:33","modified_gmt":"2025-08-22T14:30:33","slug":"brand-strategy","status":"publish","type":"page","link":"https:\/\/blog.codead.com.tr\/en\/brand-strategy\/","title":{"rendered":"Brand Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9547\" class=\"elementor elementor-9547 elementor-150\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63730009 e-con-full e-flex e-con e-parent\" data-id=\"63730009\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5c13b7d8 e-con-full e-flex e-con e-child\" data-id=\"5c13b7d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-676017e9 elementor-widget elementor-widget-heading\" data-id=\"676017e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BRAND<br>STRATEGY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-255fa29 elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"255fa29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-88308e7 e-con-full e-flex e-con e-child\" data-id=\"88308e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a35ab61 elementor-widget elementor-widget-heading\" data-id=\"a35ab61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategy is not just a plan on paper.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4da81b elementor-widget elementor-widget-text-editor\" data-id=\"f4da81b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFor CodeAd, strategy is a roadmap that stretches from understanding the market to driving product innovation carrying your business toward success. When working with industrial companies and corporate leaders, we keep our creative yet straightforward tone while applying a data-driven, solid strategic approach. \t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b244bbc e-con-full e-flex e-con e-child\" data-id=\"b244bbc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-731d006 e-con-full e-flex e-con e-child\" data-id=\"731d006\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fe981d elementor-widget elementor-widget-heading\" data-id=\"2fe981d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tactics without strategy are just noise before defeat.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e48093a elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"7e48093a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-51bc665e e-con-full cool-split e-flex e-con e-child\" data-id=\"51bc665e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-729b150e elementor-widget elementor-widget-heading\" data-id=\"729b150e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategy is not just a plan on paper.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30a3dc57 elementor-widget elementor-widget-html\" data-id=\"30a3dc57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/gsap\/3.12.5\/gsap.min.js\"><\/script><script src=\"https:\/\/unpkg.com\/gsap@3\/dist\/ScrollTrigger.min.js\"><\/script><script src=\"https:\/\/cdn.jsdelivr.net\/npm\/split-type@0.3.4\/umd\/index.min.js\"><\/script><script>gsap.registerPlugin(ScrollTrigger);\r\n\r\nconst split = new SplitType(\".cool-split h2\", {\r\n  types: \"words, chars\",\r\n});\r\n\r\nconst tl = gsap\r\n  .timeline({\r\n    scrollTrigger: {\r\n      trigger: \".about\",\r\n      start: \"top 5%\",\r\n      end: \"+=100%\",\r\n      scrub: 0.5,\r\n    },\r\n  })\r\n  .set(\r\n    split.chars,\r\n    {\r\n      duration: 0.3,\r\n      color: \"black\",\r\n      stagger: 0.1,\r\n    },\r\n    0.1\r\n  );\r\n<\/script>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22546436 e-con-full e-flex e-con e-child\" data-id=\"22546436\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2684e96 e-con-full e-flex e-con e-child\" data-id=\"2684e96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d2742b elementor-widget elementor-widget-text-editor\" data-id=\"3d2742b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFor CodeAd, strategy is a roadmap that stretches from understanding the market to driving product innovation carrying your business toward success. When working with industrial companies and corporate leaders, we keep our creative yet straightforward tone while applying a data-driven, solid strategic approach. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67bab415 e-con-full e-flex e-con e-child\" data-id=\"67bab415\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-537d0285 e-con-full e-flex e-con e-child\" data-id=\"537d0285\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f7b9aa8 elementor-widget elementor-widget-heading\" data-id=\"6f7b9aa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tactics without strategy are just noise before defeat.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-772ce347 e-con-full e-flex e-con e-child\" data-id=\"772ce347\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-254d842b e-flex e-con-boxed e-con e-parent\" data-id=\"254d842b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4062dc51 e-con-full e-flex e-con e-child\" data-id=\"4062dc51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6098f89b elementor-widget elementor-widget-image\" data-id=\"6098f89b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"45\" height=\"45\" src=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/ca01-1.webp\" class=\"attachment-full size-full wp-image-9129\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60904569 elementor-widget elementor-widget-heading\" data-id=\"60904569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Market Position &amp; Competitor Analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88b0f42 e-con-full e-flex e-con e-child\" data-id=\"88b0f42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-963a69c elementor-widget elementor-widget-text-editor\" data-id=\"963a69c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAfter mapping the market, we analyze your company\u2019s position and competitors in detail. This step is critical for positioning your business accurately and developing unique advantages. In competitor analysis, we don\u2019t just look at direct rivals we also consider indirect ones. Players who address the same needs with different solutions are part of the bigger picture, too.   \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-610be3fd e-flex e-con-boxed e-con e-parent\" data-id=\"610be3fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f8a35a3 e-con-full e-flex e-con e-child\" data-id=\"1f8a35a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6134a388 e-con-full e-flex e-con e-child\" data-id=\"6134a388\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e783915 elementor-widget elementor-widget-heading\" data-id=\"3e783915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Competitor Analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fae4b28 e-con-full e-flex e-con e-child\" data-id=\"fae4b28\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-436a6ddc e-con-full e-flex e-con e-child\" data-id=\"436a6ddc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90af2ee elementor-widget elementor-widget-text-editor\" data-id=\"90af2ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As part of competitor analysis, we put every possible detail about your rivals on the table. For example, each competitor\u2019s: <\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Market share and size in target markets<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product and service portfolio, along with the value propositions offered<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pricing policies and profitability strategies<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Distribution channels and customer touchpoints<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing communication methods and brand perception<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Overall strengths and weaknesses (where they excel, where they fall short)<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9188161 e-con-full e-flex e-con e-child\" data-id=\"9188161\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b133df7 elementor-widget elementor-widget-image\" data-id=\"b133df7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-007.jpg\" class=\"attachment-full size-full wp-image-9161\" alt=\"\" srcset=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-007.jpg 2000w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-007-300x200.jpg 300w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-007-1024x682.jpg 1024w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-007-768x512.jpg 768w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-007-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-231fad3 e-flex e-con-boxed e-con e-parent\" data-id=\"231fad3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9913a2 e-con-full e-flex e-con e-child\" data-id=\"9913a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-226ddb60 elementor-widget elementor-widget-heading\" data-id=\"226ddb60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bowman\u2019s Strategy Clock<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14a5fc04 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"14a5fc04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tPorter says cost, differentiation, or focus. Bowman asks: \u201cHow does the consumer see you and how much are you charging for that perception?\u201d \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28c9b1d8 e-con-full e-flex e-con e-child\" data-id=\"28c9b1d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4a9f8c4b e-con-full e-flex e-con e-child\" data-id=\"4a9f8c4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd96ee elementor-widget elementor-widget-heading\" data-id=\"bd96ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SWOT Analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c237db0 elementor-widget elementor-widget-text-editor\" data-id=\"7c237db0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tSWOT only shows what is.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4118c34e e-con-full e-flex e-con e-child\" data-id=\"4118c34e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74812ac4 elementor-widget elementor-widget-heading\" data-id=\"74812ac4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TOWS Matrix<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27c6d9f3 elementor-widget elementor-widget-text-editor\" data-id=\"27c6d9f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">TOWS tells you what to do.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51d8c062 e-flex e-con-boxed e-con e-parent\" data-id=\"51d8c062\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-16afc8b0 e-con-full e-flex e-con e-child\" data-id=\"16afc8b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-60acc53 e-con-full e-flex e-con e-child\" data-id=\"60acc53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef3bbf elementor-widget elementor-widget-heading\" data-id=\"5ef3bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategy Building Methods<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b88f92e elementor-widget elementor-widget-heading\" data-id=\"5b88f92e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Budget Wars<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a37dd72 e-con-full e-flex e-con e-child\" data-id=\"5a37dd72\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70c5ed23 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"70c5ed23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Even the best idea, the most creative campaign without budget behind it, stays just an idea.&#8221;<\/p><p>As Jack Trout and Al Ries put it in their classic Marketing Warfare, marketing is war. And in this war, winners aren\u2019t those with the best idea but those who are best prepared. <\/p><p>Here\u2019s the truth:<br>\u201cBudget = Troops = Firepower.\u201d<\/p><p>And if your budget is small, there\u2019s only one place to hit: your competitor\u2019s gap.<\/p><p>Does the big fish always swallow the small one? If the small fish knows what it\u2019s doing \u2014 no! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-123dae9f e-con-full e-flex e-con e-child\" data-id=\"123dae9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f084c0b elementor-widget elementor-widget-image\" data-id=\"2f084c0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-005.jpg\" class=\"attachment-full size-full wp-image-9159\" alt=\"\" srcset=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-005.jpg 2000w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-005-300x200.jpg 300w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-005-1024x682.jpg 1024w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-005-768x512.jpg 768w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-005-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76af45a e-flex e-con-boxed e-con e-parent\" data-id=\"76af45a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ed170b5 e-con-full e-flex e-con e-child\" data-id=\"ed170b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-938c97e e-con-full e-flex e-con e-child\" data-id=\"938c97e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33e3070 elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"33e3070\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d0d8ef elementor-widget elementor-widget-heading\" data-id=\"7d0d8ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Defense<br>Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd95f98 elementor-widget elementor-widget-text-editor\" data-id=\"bd95f98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u201cThe best defense is a timely move.\u201d The role of a market leader is defense \u2014 but not passive waiting, an active defense.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3148151 e-con-full e-flex e-con e-child\" data-id=\"3148151\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2d0145 elementor-widget elementor-widget-heading\" data-id=\"d2d0145\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Attack<br>Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff5a5b elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"5ff5a5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bd74db elementor-widget elementor-widget-text-editor\" data-id=\"3bd74db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u201cAttack the competitor but at their weak point.\u201d If you\u2019re the second player in the market and you\u2019ve got a set marketing budget, that\u2019s your play. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6fba19 e-con-full e-flex e-con e-child\" data-id=\"a6fba19\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-926c86a elementor-widget elementor-widget-heading\" data-id=\"926c86a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Flank<br>Attack<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-662b396 elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"662b396\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eed5f5b elementor-widget elementor-widget-text-editor\" data-id=\"eed5f5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u201cIf you can\u2019t match the main front, hit from the side.\u201d For brands with limited budgets: don\u2019t fight head-on enter through the gaps \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7ba65b e-con-full e-flex e-con e-child\" data-id=\"f7ba65b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58a8dd6 elementor-widget elementor-widget-heading\" data-id=\"58a8dd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Guerrilla<br>Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44b1ad3 elementor-widget elementor-widget-text-editor\" data-id=\"44b1ad3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u201cYou can\u2019t win the whole field, but you can take a hill.\u201d Guerrilla warfare is about hitting a niche target with a clear message intense, but short-lived attacks. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b7182b elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"1b7182b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a1117d9 e-con-full e-flex e-con e-parent\" data-id=\"1a1117d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/blog.codead.com.tr\\\/wp-content\\\/uploads\\\/codead-v2-growth-marka-stratejisi-011.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cdcb46b e-flex e-con-boxed e-con e-parent\" data-id=\"7cdcb46b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-69c79e6e e-con-full e-flex e-con e-child\" data-id=\"69c79e6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21902349 elementor-widget elementor-widget-heading\" data-id=\"21902349\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Methods for Getting Employees to Embrace Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5efe4c09 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5efe4c09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tBuilding the right strategy is only half the job. The real challenge is making sure every unit of the company understands it, owns it, and puts it into action.\n\nThat\u2019s why strategy isn\u2019t just three lofty sentences. You need an architecture that not only explains the strategy but drives action. We call it the Strategy House.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c034949 e-con-full e-flex e-con e-child\" data-id=\"7c034949\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25c99bd8 elementor-widget elementor-widget-heading\" data-id=\"25c99bd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cStrategy shouldn\u2019t just look good on paper it should move everyone in the company to action.\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f35ae09 e-flex e-con-boxed e-con e-parent\" data-id=\"7f35ae09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28867d48 e-con-full cool-split e-flex e-con e-child\" data-id=\"28867d48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b21c5a1 elementor-widget elementor-widget-heading\" data-id=\"b21c5a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Structure of the Strategy House<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a46ef0 elementor-widget elementor-widget-text-editor\" data-id=\"53a46ef0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tThe Strategy House is built on 3 layers:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cf7cbee e-con-full e-flex e-con e-child\" data-id=\"1cf7cbee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4d4b91ba e-con-full e-flex e-con e-child\" data-id=\"4d4b91ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-740eeea elementor-widget elementor-widget-heading\" data-id=\"740eeea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Roof<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97af9bc elementor-widget elementor-widget-text-editor\" data-id=\"97af9bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tThe Core Goal &amp; Strategic Statement\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b892a3f e-con-full e-flex e-con e-child\" data-id=\"b892a3f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b49c6d elementor-widget elementor-widget-heading\" data-id=\"6b49c6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Pillars<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9ea48d elementor-widget elementor-widget-text-editor\" data-id=\"b9ea48d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tActions &amp; Practices\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cf6b6c e-con-full e-flex e-con e-child\" data-id=\"8cf6b6c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08e20ba elementor-widget elementor-widget-heading\" data-id=\"08e20ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Foundation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23ea7d4 elementor-widget elementor-widget-text-editor\" data-id=\"23ea7d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tValues &amp; Non-Negotiables\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79226f53 e-flex e-con-boxed e-con e-parent\" data-id=\"79226f53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-51ee36cd e-con-full e-flex e-con e-child\" data-id=\"51ee36cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5952cb34 e-con-full e-flex e-con e-child\" data-id=\"5952cb34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d0ee0ea elementor-widget elementor-widget-heading\" data-id=\"5d0ee0ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Goals &amp; Techniques<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4373f327 e-con-full e-flex e-con e-child\" data-id=\"4373f327\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f586e45 e-con-full e-flex e-con e-child\" data-id=\"f586e45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11ef0d0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"11ef0d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Brand Awareness<\/strong><br>Aided Recall: The \u201cHave you heard of brand X?\u201d question \u2014 when the answer is yes.<br>Unaided Recall: The spontaneous answer to \u201cWhich brands do you know in this category?\u201d<br>Top-of-Mind Awareness: The very first brand a consumer mentions. The most valuable level of awareness.   <\/p><p><strong>Trial Rate (Penetration)<\/strong><br>The percentage of the target audience that has tried the brand. In other words: \u201cHow many people have tried you at least once?\u201d <\/p><p><strong>Repeat Purchase Frequency<\/strong><br>The first purchase isn\u2019t enough. For a brand\u2019s performance to last, it must be chosen again. That\u2019s why marketing plans should be shaped around this metric.  <\/p><p><strong>Purchase Frequency<\/strong><br>How often consumers choose you within a given period. A performance metric that must be tracked. <\/p><p><strong>Purchase Quantity<\/strong><br>How much a consumer buys from you in a single purchase cycle \u2014 in units, grams, or liters.<br><br><strong>Brand Loyalty Rate<\/strong><br>This isn\u2019t a feeling. It\u2019s a mathematical fact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86c0fdc e-flex e-con-boxed e-con e-parent\" data-id=\"86c0fdc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f4150e4 e-con-full e-flex e-con e-child\" data-id=\"f4150e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-654dba2 e-con-full e-flex e-con e-child\" data-id=\"654dba2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a46a006 elementor-widget elementor-widget-heading\" data-id=\"a46a006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Product Development Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68baa95 e-con-full e-flex e-con e-child\" data-id=\"68baa95\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-13f907b e-con-full e-flex e-con e-child\" data-id=\"13f907b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03b55af elementor-widget elementor-widget-text-editor\" data-id=\"03b55af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Product development is the heart of marketing. But it\u2019s not a one-off line it\u2019s a cycle. <\/span><\/p><p><span style=\"font-weight: 400;\">This cycle has eight stages and with every new product, it starts all over again.<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identifying Opportunities<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Defining the Target Audience<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meaningful Concept Development<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Concept Testing<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product Development<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Concept and Usage Testing<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Launch<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Performance Evaluation<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82a9252 e-con-full e-flex e-con e-child\" data-id=\"82a9252\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6d93c8 elementor-widget elementor-widget-image\" data-id=\"c6d93c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-003.jpg\" class=\"attachment-full size-full wp-image-9157\" alt=\"\" srcset=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-003.jpg 2000w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-003-300x200.jpg 300w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-003-1024x682.jpg 1024w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-003-768x512.jpg 768w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-stratejisi-003-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a5f8c64 e-con-full e-flex e-con e-child\" data-id=\"3a5f8c64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7453d3ce elementor-widget elementor-widget-heading\" data-id=\"7453d3ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Right Strategy Builds a Strong Brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BRANDSTRATEGY Strategy is not just a plan on paper. For CodeAd, strategy is a roadmap that stretches from understanding the market to driving product innovation carrying your business toward success. When working with industrial companies and corporate leaders, we keep our creative yet straightforward tone while applying a data-driven, solid strategic approach. Tactics without strategy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-9547","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blog.codead.com.tr\/en\/wp-json\/wp\/v2\/pages\/9547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.codead.com.tr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blog.codead.com.tr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blog.codead.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.codead.com.tr\/en\/wp-json\/wp\/v2\/comments?post=9547"}],"version-history":[{"count":0,"href":"https:\/\/blog.codead.com.tr\/en\/wp-json\/wp\/v2\/pages\/9547\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.codead.com.tr\/en\/wp-json\/wp\/v2\/media?parent=9547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}