{"id":9566,"date":"2025-08-16T16:39:46","date_gmt":"2025-08-16T13:39:46","guid":{"rendered":"https:\/\/blog.codead.com.tr\/growth\/"},"modified":"2025-10-08T11:05:48","modified_gmt":"2025-10-08T08:05:48","slug":"growth","status":"publish","type":"page","link":"https:\/\/blog.codead.com.tr\/en\/growth\/","title":{"rendered":"Growth"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9566\" class=\"elementor elementor-9566 elementor-9059\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94d7f6d e-flex e-con-boxed e-con e-parent\" data-id=\"94d7f6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ebcc71 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"4ebcc71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COMMUNICATION <font color=\"#FEDA1F\">+<\/font> STRATEGY <font color=\"#FEDA1F\">+<\/font> TECHNOLOGY<br><font color=\"#FEDA1F\">=<\/font><br>GROWTH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81398ad elementor-hidden-desktop elementor-widget elementor-widget-heading\" data-id=\"81398ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COMMUNICATION<br><font color=\"#FEDA1F\">+<\/font><br>STRATEGY<br><font color=\"#FEDA1F\">+<\/font> <br>TECHNOLOGY<br><font color=\"#FEDA1F\">=<\/font><br>GROWTH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07601bb elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"07601bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/blog.codead.com.tr\\\/wp-content\\\/uploads\\\/Mouse-Scroll-Down.json&quot;,&quot;id&quot;:9084,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;loop&quot;:&quot;yes&quot;,&quot;_position&quot;:&quot;absolute&quot;,&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6addb78 e-con-full e-flex e-con e-parent\" data-id=\"6addb78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-48b719a e-con-full e-flex e-con e-child\" data-id=\"48b719a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ec788 elementor-widget elementor-widget-heading\" data-id=\"66ec788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BRAND<br>COMMUNICATION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1299d5 elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"b1299d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-14e7725 e-con-full e-flex e-con e-child\" data-id=\"14e7725\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd119e3 elementor-widget elementor-widget-heading\" data-id=\"bd119e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Every company has a way of communicating.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abe5680 elementor-widget elementor-widget-text-editor\" data-id=\"abe5680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>But while some brands turn this into a conscious strategy, others leave it to chance. Yet building a brand is about creating a character. If this company were a person, what kind of person would it be? What values would it stand for? What would it say, and how would it act?    <\/p><p>And these are exactly the questions we start with.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31b37a4 e-con-full e-flex e-con e-child\" data-id=\"31b37a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa123cc e-con-full e-flex e-con e-child\" data-id=\"fa123cc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f687187 elementor-widget elementor-widget-heading\" data-id=\"f687187\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">First, we define who the brand is.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85eec9e elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"85eec9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a3a4566 e-con-full cool-split e-flex e-con e-child\" data-id=\"a3a4566\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-417978c elementor-widget elementor-widget-heading\" data-id=\"417978c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Every company has a way of communicating.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4e62ea elementor-widget elementor-widget-html\" data-id=\"b4e62ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/gsap\/3.12.5\/gsap.min.js\"><\/script><script src=\"https:\/\/unpkg.com\/gsap@3\/dist\/ScrollTrigger.min.js\"><\/script><script src=\"https:\/\/cdn.jsdelivr.net\/npm\/split-type@0.3.4\/umd\/index.min.js\"><\/script><script>gsap.registerPlugin(ScrollTrigger);\r\n\r\nconst split = new SplitType(\".cool-split h2\", {\r\n  types: \"words, chars\",\r\n});\r\n\r\nconst tl = gsap\r\n  .timeline({\r\n    scrollTrigger: {\r\n      trigger: \".about\",\r\n      start: \"top 5%\",\r\n      end: \"+=100%\",\r\n      scrub: 0.5,\r\n    },\r\n  })\r\n  .set(\r\n    split.chars,\r\n    {\r\n      duration: 0.3,\r\n      color: \"black\",\r\n      stagger: 0.1,\r\n    },\r\n    0.1\r\n  );\r\n<\/script>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1100c4 e-con-full e-flex e-con e-child\" data-id=\"d1100c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-29504a9 e-con-full e-flex e-con e-child\" data-id=\"29504a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52ce375 elementor-widget elementor-widget-text-editor\" data-id=\"52ce375\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>But while some brands turn this into a conscious strategy, others leave it to chance. Yet building a brand is about creating a character. If this company were a person, what kind of person would it be? What values would it stand for? What would it say, and how would it act?    <\/p><p>And these are exactly the questions we start with.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-737cd41 e-con-full e-flex e-con e-child\" data-id=\"737cd41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5b6950f e-con-full e-flex e-con e-child\" data-id=\"5b6950f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee11738 elementor-widget elementor-widget-heading\" data-id=\"ee11738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">First, we define who the brand is.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b22f280 e-con-full e-flex e-con e-child\" data-id=\"b22f280\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3ea041 e-flex e-con-boxed e-con e-parent\" data-id=\"e3ea041\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b3a879f e-con-full e-flex e-con e-child\" data-id=\"b3a879f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ece4c37 e-con-full e-flex e-con e-child\" data-id=\"ece4c37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5514a61 elementor-widget elementor-widget-heading\" data-id=\"5514a61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HOW?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c04b28f e-con-full e-flex e-con e-child\" data-id=\"c04b28f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1cd09d1 e-con-full e-flex e-con e-child\" data-id=\"1cd09d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82a3aab elementor-widget elementor-widget-text-editor\" data-id=\"82a3aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>When building brand communication, we first lay down a solid strategic foundation. The elements of that foundation are: <\/p><p>Brand Positioning Studies<br>Brand Key<br>Competitor Analyses<br>Target Audience &amp;<br>Segmentation Models<br>Brand Essence<\/p><p>Think of your brand as a person. We define its core and secondary traits. In what ways does it resemble its competitors, and in what ways does it stand apart? What are its roots the principles that never change? By answering these questions, we build a character.    <\/p><p>When this character steps into the field, it knows not only its audience, but also their behaviors, decision making processes, and moments of need. For every target circle, it has a distinct tone and attitude. It enters through the door with its own words and stance. It expresses itself through its brand character positioning itself among competitors and creating real differentiation.   <\/p><p>And when it leaves the room, what remains is the brand essence. In other words: even when you\u2019re not there, whatever you want people to say about you that\u2019s what we plan. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f21c80 e-con-full e-flex e-con e-child\" data-id=\"9f21c80\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65c942f elementor-widget elementor-widget-image\" data-id=\"65c942f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1121\" src=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-iletisimi-007.jpg\" class=\"attachment-full size-full wp-image-9149\" alt=\"\" srcset=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-iletisimi-007.jpg 2000w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-iletisimi-007-300x168.jpg 300w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-iletisimi-007-1024x574.jpg 1024w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-iletisimi-007-768x430.jpg 768w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-marka-iletisimi-007-1536x861.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b60e70b e-flex e-con-boxed e-con e-parent\" data-id=\"5b60e70b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36d947fe e-con-full e-flex e-con e-child\" data-id=\"36d947fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b5dfd12 elementor-widget elementor-widget-heading\" data-id=\"4b5dfd12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does this whole structure serve?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76ce3ea8 elementor-widget elementor-widget-heading\" data-id=\"76ce3ea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">To the chosen Brand Architecture.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c32e1d6 e-flex e-con-boxed e-con e-parent\" data-id=\"c32e1d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a7e1753 e-con-full e-flex e-con e-child\" data-id=\"a7e1753\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d62f1fc elementor-widget elementor-widget-heading\" data-id=\"d62f1fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">.House of Brands<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83251cb e-con-full e-flex e-con e-child\" data-id=\"83251cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce45d03 elementor-widget elementor-widget-heading\" data-id=\"ce45d03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">.Branded House<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2be4eb4 e-con-full e-flex e-con e-child\" data-id=\"2be4eb4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94ba610 elementor-widget elementor-widget-heading\" data-id=\"94ba610\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">.Endorsed Brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d950b1b e-con-full e-flex e-con e-child\" data-id=\"d950b1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b51bd1 elementor-widget elementor-widget-heading\" data-id=\"9b51bd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">.Sub-Brands<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34c6a724 e-flex e-con-boxed e-con e-parent\" data-id=\"34c6a724\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-19eb2459 e-con-full e-flex e-con e-child\" data-id=\"19eb2459\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c0e180b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5c0e180b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">This structure defines how every sub-brand or service under your main brand will be positioned. It works like a strategic map. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8f9e2b e-flex e-con-boxed e-con e-parent\" data-id=\"b8f9e2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7e08b43 e-con-full e-flex e-con e-child\" data-id=\"7e08b43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a762f6c e-con-full e-flex e-con e-child\" data-id=\"a762f6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b9bdb6 elementor-widget elementor-widget-heading\" data-id=\"6b9bdb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">But what about purpose?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99e3b6a e-con-full e-flex e-con e-child\" data-id=\"99e3b6a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-76f85f0 e-con-full e-flex e-con e-child\" data-id=\"76f85f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35aeafb elementor-widget elementor-widget-text-editor\" data-id=\"35aeafb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Why does your brand exist? What gap does it fill? What does it bring to society, to the industry, to the customer?  <\/p><p>By answering these very questions, we turn your brand into more than just a business we give it meaning. This way, we strengthen your hand in marketing and secure a sustainable edge in competition. <\/p><p>In this process, we work with research firms when needed analyzing data and generating insights. Because in theory, everything can look perfect; but ideas that don\u2019t match market reality are nothing but a waste of time. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9366bfe e-con-full e-flex e-con e-child\" data-id=\"9366bfe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdd2fc7 elementor-widget elementor-widget-image\" data-id=\"fdd2fc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-features-002.jpg\" class=\"attachment-full size-full wp-image-9525\" alt=\"\" srcset=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-features-002.jpg 1000w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-features-002-300x300.jpg 300w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-features-002-150x150.jpg 150w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-features-002-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6494dfd e-flex e-con-boxed e-con e-parent\" data-id=\"6494dfd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1322356 e-con-full e-flex e-con e-child\" data-id=\"1322356\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf12897 elementor-widget elementor-widget-heading\" data-id=\"cf12897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Situation Summary<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae9dfab e-con-full e-flex e-con e-child\" data-id=\"ae9dfab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-126efd0 elementor-widget elementor-widget-heading\" data-id=\"126efd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is brand communication so important?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ffd91c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3ffd91c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Because everyone in your company spends a significant part of their life working for this structure. That effort must have meaning, it must be told right, and it must create a shared language. What you need isn\u2019t coincidence it\u2019s strategy. A structure where everyone speaks the same language and rallies around the same purpose is what carries you to success.   <\/p><p>Most of the time, you work with agencies. But without a defined brand communication inside the company, agencies act on their own interpretation. The result? Creative ideas that drift away from your vision and outcomes that fail.  <\/p><p>Or you build new partnerships. But if there\u2019s no shared vision, the process is reduced to money. It becomes a short term chase for profit, not a sustainable relationship. Over time, that\u2019s exhausting and unproductive.   <\/p><p>Just as you carefully instill values in a child\u2019s development, you need to show the same care to the brand that gives you this life. Because our work isn\u2019t separate from our lives it\u2019s the most visible reflection of them. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98a94ef e-con-full e-flex e-con e-parent\" data-id=\"98a94ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-97e38d2 e-con-full e-flex e-con e-child\" data-id=\"97e38d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a14c82 elementor-widget elementor-widget-heading\" data-id=\"1a14c82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BRAND<br>STRATEGY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5129cb4 elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"5129cb4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-74adfba e-con-full e-flex e-con e-child\" data-id=\"74adfba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4b78b0 elementor-widget elementor-widget-heading\" data-id=\"a4b78b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Not to make your brand bigger, but to make it grow!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ee19d1 elementor-widget elementor-widget-text-editor\" data-id=\"5ee19d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Strategy is the conscious choice of a company\u2019s place in the market. Yet most of the time, without realizing it, we try to grow our brand but only end up \u201cfattening\u201d it. And that bulk doesn\u2019t just limit agility it blocks the path to true professionalism.  <\/p><p>Brand strategy isn\u2019t just about growth; it\u2019s about building a structure that is right, flexible, and sustainable. Especially in markets like Turkey, where economic fluctuations are frequent, we all see how exposed brands without a strategy truly are. Let\u2019s not forget: we spend our lives working for these brands. That\u2019s why strategy is not just an obligation it\u2019s a responsibility.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a637ce e-con-full e-flex e-con e-child\" data-id=\"8a637ce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3151d1c e-con-full e-flex e-con e-child\" data-id=\"3151d1c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efa668a elementor-widget elementor-widget-heading\" data-id=\"efa668a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tactics without strategy are just noise before defeat.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22ca84b elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"22ca84b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ac05b7d e-con-full cool-split e-flex e-con e-child\" data-id=\"ac05b7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32a7e97 elementor-widget elementor-widget-heading\" data-id=\"32a7e97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Not to make your brand bigger, but to make it grow!<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31d9395 e-con-full e-flex e-con e-child\" data-id=\"31d9395\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4148e3b e-con-full e-flex e-con e-child\" data-id=\"4148e3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-524cda4 elementor-widget elementor-widget-text-editor\" data-id=\"524cda4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Strategy is the conscious choice of a company\u2019s place in the market. Yet most of the time, without realizing it, we try to grow our brand but only end up \u201cfattening\u201d it. And that bulk doesn\u2019t just limit agility it blocks the path to true professionalism.  <\/p><p>Brand strategy isn\u2019t just about growth; it\u2019s about building a structure that is right, flexible, and sustainable. Especially in markets like Turkey, where economic fluctuations are frequent, we all see how exposed brands without a strategy truly are. Let\u2019s not forget: we spend our lives working for these brands. That\u2019s why strategy is not just an obligation it\u2019s a responsibility.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c55233 e-con-full e-flex e-con e-child\" data-id=\"8c55233\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8dc44ca e-con-full e-flex e-con e-child\" data-id=\"8dc44ca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff2d73f elementor-widget elementor-widget-heading\" data-id=\"ff2d73f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tactics without strategy are just noise before defeat.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4aed2a7 e-con-full e-flex e-con e-child\" data-id=\"4aed2a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fc6265 e-flex e-con-boxed e-con e-parent\" data-id=\"2fc6265\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9965dc2 e-con-full e-flex e-con e-child\" data-id=\"9965dc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fc48669 e-con-full e-flex e-con e-child\" data-id=\"fc48669\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef111d elementor-widget elementor-widget-heading\" data-id=\"8ef111d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. First Step:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4903d0 elementor-widget elementor-widget-heading\" data-id=\"f4903d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">X-Ray of the Market<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f396891 e-con-full e-flex e-con e-child\" data-id=\"f396891\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc0aa57 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bc0aa57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You can\u2019t build strategy without analyzing the market. That\u2019s why there are dozens of models borrowed from the academic world: <\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Porter\u2019s Five Forces Model<\/b><b><br><\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>PEST Analysis<\/b><b><br><\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>BCG Matrix<\/b><p> <\/p><\/li><\/ul><p><span style=\"font-weight: 400;\">But we know this: for executives, what truly matters is not the models themselves but how this knowledge is translated into the company and reflected to its people.<\/span><\/p><p><span style=\"font-weight: 400;\">At this point:<\/span> <b>the Strategy House <\/b><span style=\"font-weight: 400;\">and<\/span> <b>the OGSM Model (Objectives, Goals, Strategies, Measures)<\/b><span style=\"font-weight: 400;\"> This is where such frameworks come into play. You need to take these strategies off the desk and plan how to integrate them into the company into the daily life of your teams. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d53b40 e-con-full e-flex e-con e-child\" data-id=\"4d53b40\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7063410 elementor-widget elementor-widget-image\" data-id=\"7063410\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-features-006.jpg\" class=\"attachment-full size-full wp-image-9527\" alt=\"\" srcset=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-features-006.jpg 1000w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-features-006-300x300.jpg 300w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-features-006-150x150.jpg 150w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-features-006-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12b936c e-flex e-con-boxed e-con e-parent\" data-id=\"12b936c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d0e9aa4 e-con-full e-flex e-con e-child\" data-id=\"d0e9aa4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b45540e e-con-full e-flex e-con e-child\" data-id=\"b45540e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a73dcd8 elementor-widget elementor-widget-heading\" data-id=\"a73dcd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Market Position<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-702268c elementor-widget elementor-widget-heading\" data-id=\"702268c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Competitor Analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf418e3 e-con-full e-flex e-con e-child\" data-id=\"cf418e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ba0396 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0ba0396\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Strategy only matters where there is competition. That\u2019s why: <\/span><\/p><h4><b>SWOT Analysis<\/b><\/h4><p><span style=\"font-weight: 400;\">Yes, most companies roll their eyes at this stage. Because SWOT has long been treated as a \u201cfill in the boxes and move on\u201d exercise. But the non-negotiable of a proper SWOT is:   <\/span><b>Pairing it with<\/b> <span style=\"font-weight: 400;\">the TOWS Model.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">In other words: how do strengths combine with opportunities to turn into action? And when weaknesses collide with threats, what risks do they create? <\/span><\/p><p><span style=\"font-weight: 400;\">Here, turning insights into operational statements is what gives birth to strategy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df75583 e-con-full e-flex e-con e-child\" data-id=\"df75583\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-285c2df elementor-widget elementor-widget-image\" data-id=\"285c2df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-features-007.jpg\" class=\"attachment-full size-full wp-image-9528\" alt=\"\" srcset=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-features-007.jpg 1000w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-features-007-300x300.jpg 300w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-features-007-150x150.jpg 150w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-features-007-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2becbfbc e-flex e-con-boxed e-con e-parent\" data-id=\"2becbfbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d04d374 e-con-full e-flex e-con e-child\" data-id=\"6d04d374\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b6755eb elementor-widget elementor-widget-heading\" data-id=\"4b6755eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Product Positioning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65df6559 elementor-widget elementor-widget-text-editor\" data-id=\"65df6559\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Not every product carries the same value in every time frame, under every market condition. That\u2019s why: <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b55426d e-flex e-con-boxed e-con e-parent\" data-id=\"b55426d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-48997ebf e-flex e-con-boxed e-con e-child\" data-id=\"48997ebf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-688b57bf elementor-widget elementor-widget-text-editor\" data-id=\"688b57bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>With the BCG Matrix,<\/b> <span style=\"font-weight: 400;\">we classify your products as \u201cStars, Question Marks, Cash Cows, and Dogs.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3baf415b elementor-widget elementor-widget-image\" data-id=\"3baf415b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"327\" src=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-bcg-matrisi.png\" class=\"attachment-full size-full wp-image-9529\" alt=\"\" srcset=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-bcg-matrisi.png 602w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-bcg-matrisi-300x163.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5450c6d1 e-flex e-con-boxed e-con e-child\" data-id=\"5450c6d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f282306 elementor-widget elementor-widget-text-editor\" data-id=\"1f282306\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Then<\/span>, <b>with Bowman\u2019s Strategic Clock Model,<\/b> <span style=\"font-weight: 400;\">we analyze your product\u2019s price\u2013value position in the market.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-451c42b5 elementor-widget elementor-widget-image\" data-id=\"451c42b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"351\" src=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-stratejik-saat-modeli.png\" class=\"attachment-full size-full wp-image-9530\" alt=\"\" srcset=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-stratejik-saat-modeli.png 602w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-stratejik-saat-modeli-300x175.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c3a3058 e-flex e-con-boxed e-con e-parent\" data-id=\"3c3a3058\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-439fc383 e-con-full e-flex e-con e-child\" data-id=\"439fc383\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22b55544 elementor-widget elementor-widget-text-editor\" data-id=\"22b55544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">These two models become your compass for product focused growth plans.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8be55b4 elementor-widget elementor-widget-heading\" data-id=\"8be55b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a32f0b elementor-widget elementor-widget-text-editor\" data-id=\"35a32f0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Brand strategy isn\u2019t built for today it\u2019s built for tomorrow. A planned structure protects you from economic swings, sudden crises, and loss of focus.  <\/span><span style=\"font-weight: 400;\">A brand without strategy is like a ship without direction. It may end up somewhere, but not where it was meant to be. <\/span><span style=\"font-weight: 400;\"> At CodeAd, we don\u2019t just design strategy; we make it lived, embraced, and actionable.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd5f556 e-flex e-con-boxed e-con e-parent\" data-id=\"cd5f556\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a519d7d e-con-full e-flex e-con e-child\" data-id=\"a519d7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-09b528c e-con-full e-flex e-con e-child\" data-id=\"09b528c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be38ee2 elementor-widget elementor-widget-heading\" data-id=\"be38ee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We Begin Our Chess Game with Strategy Building Methods<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aae05a3 e-con-full e-flex e-con e-child\" data-id=\"aae05a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-92f8e30 e-con-full e-flex e-con e-child\" data-id=\"92f8e30\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7917248 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7917248\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Don\u2019t let the names of the methods intimidate you. Our goal isn\u2019t conceptual memorization it\u2019s strategic awareness. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">That\u2019s why we enter <\/span><b>the stage of strategy<\/b> <span style=\"font-weight: 400;\">with fundamental positions<\/span> <b>such as <\/b><span style=\"font-weight: 400;\">Cost Leadership,<\/span> <b>Cost Focus,<\/b> <span style=\"font-weight: 400;\">Differentiation<\/span>, <b>and<\/b> <span style=\"font-weight: 400;\">Focus<\/span>.<\/p><p><span style=\"font-weight: 400;\">And then, a classic strategic tactic comes into play:<\/span><\/p><p><b>\u201cDivide, Fragment, Control.\u201d<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8168bf3 e-flex e-con-boxed e-con e-parent\" data-id=\"8168bf3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b6b653 e-con-full e-flex e-con e-child\" data-id=\"5b6b653\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2db511e e-con-full e-flex e-con e-child\" data-id=\"2db511e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-562a704 elementor-widget elementor-widget-heading\" data-id=\"562a704\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is Power, Really?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53e0165 e-con-full e-flex e-con e-child\" data-id=\"53e0165\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e63b6bc e-con-full e-flex e-con e-child\" data-id=\"e63b6bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49ab1ff elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"49ab1ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When building strategy inside the company, we sometimes forget our own power. But here\u2019s the truth we need to face: <\/span><span style=\"font-weight: 400;\"><br><\/span> <b>Real power is the marketing budget you hold.<\/b><\/p><p><span style=\"font-weight: 400;\">Yes, we all believe we can come up with \u201cbetter ideas.\u201d And that\u2019s great. But business isn\u2019t about ideas it\u2019s about the power to make them happen.  <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"> Just like war\u2026 strategy is a battle. The more soldiers you have, the more equipment you hold the stronger you become.  <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"> In the world of marketing, your army size = your budget.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ce01b6a e-flex e-con-boxed e-con e-parent\" data-id=\"2ce01b6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4b553fa e-con-full e-flex e-con e-child\" data-id=\"4b553fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-730b3e90 elementor-widget elementor-widget-heading\" data-id=\"730b3e90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategy Types (4 Core Approaches)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65741509 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"65741509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Every brand exists on different battlefields with different tactics. <br>That\u2019s why we classify our strategic approach under four main headings <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91d30d3 e-flex e-con-boxed e-con e-parent\" data-id=\"91d30d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-022e63a e-con-full e-flex e-con e-child\" data-id=\"022e63a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f2fe5ec e-con-full e-flex e-con e-child\" data-id=\"f2fe5ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-487e9b7 elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"487e9b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af91542 elementor-widget elementor-widget-heading\" data-id=\"af91542\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Defense<br>Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a9ae55 elementor-widget elementor-widget-text-editor\" data-id=\"4a9ae55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFor brands that focus on defending what they have. Usually seen in market leaders. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39ecb3b e-con-full e-flex e-con e-child\" data-id=\"39ecb3b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef33453 elementor-widget elementor-widget-heading\" data-id=\"ef33453\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Attack<br>Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df749a1 elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"df749a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26a6b62 elementor-widget elementor-widget-text-editor\" data-id=\"26a6b62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"> For brands that want to dominate the market. It takes courage and investment. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cb9474 e-con-full e-flex e-con e-child\" data-id=\"5cb9474\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89b91de elementor-widget elementor-widget-heading\" data-id=\"89b91de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Flank<br>Attack<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f712964 elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"f712964\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f83be30 elementor-widget elementor-widget-text-editor\" data-id=\"f83be30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAgile moves made by focusing on the competitor\u2019s weak spots.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fea007e e-con-full e-flex e-con e-child\" data-id=\"fea007e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58d462b elementor-widget elementor-widget-heading\" data-id=\"58d462b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Guerrilla<br>Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d03f16e elementor-widget elementor-widget-text-editor\" data-id=\"d03f16e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFor brands that make creative and unexpected attacks with limited resources.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02dc731 elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"02dc731\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e6051a e-flex e-con-boxed e-con e-parent\" data-id=\"9e6051a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-32f8a6b6 e-con-full e-flex e-con e-child\" data-id=\"32f8a6b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c78921 elementor-widget elementor-widget-text-editor\" data-id=\"3c78921\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">And then we face two seas:<\/span><\/p><p><b>the Blue Ocean<\/b> <span style=\"font-weight: 400;\">and<\/span> <b>the Red (Bloody) Ocean.<\/b><\/p><p><span style=\"font-weight: 400;\"> One is about creating brand new opportunities where there is no competition; the other is about trying to survive in spaces where everyone tears each other apart.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-369bead e-flex e-con-boxed e-con e-parent\" data-id=\"369bead\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b9ea077 e-con-full e-flex e-con e-child\" data-id=\"b9ea077\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-73d217f e-con-full e-flex e-con e-child\" data-id=\"73d217f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abb79cc elementor-widget elementor-widget-heading\" data-id=\"abb79cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We Built the Strategy.<br>Now What?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8efcc8a e-con-full e-flex e-con e-child\" data-id=\"8efcc8a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bd63e33 e-con-full e-flex e-con e-child\" data-id=\"bd63e33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7175739 elementor-widget elementor-widget-text-editor\" data-id=\"7175739\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Now it\u2019s about embedding <\/span><b>the strategy within the company.<\/b><span style=\"font-weight: 400;\"> It has to. Because if a strategy only lives in PowerPoint slides, it was never really made. <\/span><\/p><p><span style=\"font-weight: 400;\">This is where<\/span><b> the Strategy House<\/b><span style=\"font-weight: 400;\"> comes in.<\/span><\/p><p><b>Example: A Toothpaste Brand<\/b><\/p><p><span style=\"font-weight: 400;\">Let\u2019s say a new toothpaste brand enters the market. Its goal: <\/span><span style=\"font-weight: 400;\"><br><\/span> <b>To gain a 15% market share in Turkey within 10 years.<\/b><\/p><p><span style=\"font-weight: 400;\">After analyzing the market, it sees intense competition and chooses a niche:<\/span><span style=\"font-weight: 400;\"> <\/span><b>children.<\/b><\/p><p><span style=\"font-weight: 400;\">Because the brand knows that loyalty built in childhood continues into adulthood. But it doesn\u2019t stop at defining the target audience it sharpens its strategic statement: <\/span><\/p><p><span style=\"font-weight: 400;\">\u201cTo become the favorite toothpaste brand of children by making brushing teeth fun.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">This is strategy.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"> Clear. Understandable. Inspiring.  <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"> And simple enough for every unit of the company to understand.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6e0ac4 e-con-full e-flex e-con e-child\" data-id=\"b6e0ac4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e730244 elementor-widget elementor-widget-image\" data-id=\"e730244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-features-010.jpg\" class=\"attachment-full size-full wp-image-9533\" alt=\"\" srcset=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-features-010.jpg 1000w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-features-010-300x300.jpg 300w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-features-010-150x150.jpg 150w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-features-010-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2441ea9c e-flex e-con-boxed e-con e-parent\" data-id=\"2441ea9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3967034b e-con-full e-flex e-con e-child\" data-id=\"3967034b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3af2cf1d elementor-widget elementor-widget-heading\" data-id=\"3af2cf1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Data Behind the Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f85f0b5 e-flex e-con-boxed e-con e-parent\" data-id=\"f85f0b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c325b9 e-con-full cool-split e-flex e-con e-child\" data-id=\"5c325b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e04366f elementor-widget elementor-widget-text-editor\" data-id=\"e04366f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Here\u2019s where the technical part begins. Company goals are aligned with marketing goals. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a9ec1 elementor-widget elementor-widget-heading\" data-id=\"71a9ec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Key Target Metrics:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d739ef e-con-full e-flex e-con e-child\" data-id=\"5d739ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0b1ced6 e-con-full e-flex e-con e-child\" data-id=\"0b1ced6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-225594e elementor-widget elementor-widget-heading\" data-id=\"225594e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Awareness<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7255a0e e-con-full e-flex e-con e-child\" data-id=\"7255a0e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3239cec elementor-widget elementor-widget-heading\" data-id=\"3239cec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Purchase Frequency<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b65329 e-con-full e-flex e-con e-child\" data-id=\"8b65329\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92b107d elementor-widget elementor-widget-heading\" data-id=\"92b107d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trial Rate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af5ab8f e-con-full e-flex e-con e-child\" data-id=\"af5ab8f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b66c867 elementor-widget elementor-widget-heading\" data-id=\"b66c867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Purchase Volume<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b421fa3 e-con-full e-flex e-con e-child\" data-id=\"b421fa3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88f9e64 elementor-widget elementor-widget-heading\" data-id=\"88f9e64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Repeat Purchase Frequency<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-689892b e-con-full e-flex e-con e-child\" data-id=\"689892b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af3754f elementor-widget elementor-widget-heading\" data-id=\"af3754f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Loyalty<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3638f6c e-flex e-con-boxed e-con e-parent\" data-id=\"3638f6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-49ffb9d6 e-con-full e-flex e-con e-child\" data-id=\"49ffb9d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18fd05eb elementor-widget elementor-widget-text-editor\" data-id=\"18fd05eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Because if someone has never heard of you, they can\u2019t buy from you.<\/span><span style=\"font-weight: 400;\"> <\/span><span style=\"font-weight: 400;\">A marketer\u2019s first goal<\/span> <b>must always be <\/b><span style=\"font-weight: 400;\">brand awareness.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d8202c e-flex e-con-boxed e-con e-parent\" data-id=\"2d8202c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3adbaed e-con-full e-flex e-con e-child\" data-id=\"3adbaed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d3b1dd8 e-con-full e-flex e-con e-child\" data-id=\"d3b1dd8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38e2fda elementor-widget elementor-widget-heading\" data-id=\"38e2fda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Product Development Process: The Concrete Reflection of Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b6d292 e-con-full e-flex e-con e-child\" data-id=\"7b6d292\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3656b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7e3656b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is where we move from marketing to product development. <\/span><span style=\"font-weight: 400;\">Because strong strategies only gain meaning with strong products.<\/span><\/p><h4><b>Product Development Cycle:<\/b><\/h4><ol><li style=\"font-weight: 400;\" aria-level=\"1\">Identifying Opportunities<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Target Audience Definition<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Concept Development<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Concept Testing<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Product Development<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Product &amp; Concept Testing<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Launch<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Performance Evaluation<p> <\/p><\/li><\/ol><p><span style=\"font-weight: 400;\">This process is also <\/span><b>the critical point where we craft <\/b><span style=\"font-weight: 400;\">the Unique Selling Proposition (USP).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a90c03 e-con-full e-flex e-con e-child\" data-id=\"5a90c03\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a29a288 e-flex e-con-boxed e-con e-parent\" data-id=\"a29a288\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ef3efbc e-con-full e-flex e-con e-child\" data-id=\"ef3efbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6e73a84 e-con-full e-flex e-con e-child\" data-id=\"6e73a84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4adf8c elementor-widget elementor-widget-heading\" data-id=\"e4adf8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Final Step of the Strategic Journey: Distribution &amp; Customer Experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad48ea4 e-con-full e-flex e-con e-child\" data-id=\"ad48ea4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5591283 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5591283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Finally<\/span>,<b> the plan is made for how the product<\/b> <span style=\"font-weight: 400;\">will reach the customer.<\/span><\/p><p><span style=\"font-weight: 400;\">Here, we focus on the following:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consumer Behavior Models<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Needs Analysis<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product Life Cycle<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer Insights and Touchpoints<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Strategy finds meaning not in thought alone, but in action.<\/span><\/p><p><span style=\"font-weight: 400;\">Strategy is a living system. It is measured, tracked, and rewritten when needed. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4beeb96 e-con-full e-flex e-con e-child\" data-id=\"4beeb96\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ec77164 e-flex e-con-boxed e-con e-parent\" data-id=\"7ec77164\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-47f40053 e-con-full e-flex e-con e-child\" data-id=\"47f40053\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d81f998 elementor-widget elementor-widget-heading\" data-id=\"5d81f998\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Value We Deliver as CodeAd<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71da5dea elementor-widget elementor-widget-text-editor\" data-id=\"71da5dea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We don\u2019t see strategy as just a roadmap.<br><span style=\"font-weight: 400;\">For us, strategy is your brand\u2019s identity, its stance, and the meaning it carries into tomorrow.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23c141c e-con-full e-flex e-con e-parent\" data-id=\"23c141c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a38bf59 e-con-full e-flex e-con e-child\" data-id=\"a38bf59\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c59517 elementor-widget elementor-widget-heading\" data-id=\"3c59517\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TECHNOLOGIES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f001b5c elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"f001b5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8cb1477 e-con-full e-flex e-con e-child\" data-id=\"8cb1477\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b592899 elementor-widget elementor-widget-heading\" data-id=\"b592899\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Infrastructures That Make Success Measurable<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1e6e1f elementor-widget elementor-widget-text-editor\" data-id=\"c1e6e1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>When we say \u201ctechnology,\u201d we\u2019re not just talking about devices or software. For us, technology means the systems that boost efficiency inside the company and the measurable tools used in marketing.<\/p><p> It doesn\u2019t just make things easier it generates the data that drives strategic decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-145ce2c e-con-full e-flex e-con e-child\" data-id=\"145ce2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7f0ccc e-con-full e-flex e-con e-child\" data-id=\"b7f0ccc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2cb4c2 elementor-widget elementor-widget-heading\" data-id=\"b2cb4c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A well built technological infrastructure strengthens the muscle of the company.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d424548 elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"d424548\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e84cf92 e-con-full cool-split e-flex e-con e-child\" data-id=\"e84cf92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89a0996 elementor-widget elementor-widget-heading\" data-id=\"89a0996\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Infrastructures That Make Success Measurable<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7775ce6 e-con-full e-flex e-con e-child\" data-id=\"7775ce6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f84f6c8 e-con-full e-flex e-con e-child\" data-id=\"f84f6c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a24e925 elementor-widget elementor-widget-text-editor\" data-id=\"a24e925\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>When we say \u201ctechnology,\u201d we\u2019re not just talking about devices or software. For us, technology means the systems that boost efficiency inside the company and the measurable tools used in marketing.<\/p><p> It doesn\u2019t just make things easier it generates the data that drives strategic decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b973b8 e-con-full e-flex e-con e-child\" data-id=\"9b973b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c7c0c9f e-con-full e-flex e-con e-child\" data-id=\"c7c0c9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b67c88 elementor-widget elementor-widget-heading\" data-id=\"1b67c88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A well built technological infrastructure strengthens the muscle of the company.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-221df7f e-con-full e-flex e-con e-child\" data-id=\"221df7f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ce22a6 e-flex e-con-boxed e-con e-parent\" data-id=\"0ce22a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07b5afa e-con-full e-flex e-con e-child\" data-id=\"07b5afa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-baf0096 e-con-full e-flex e-con e-child\" data-id=\"baf0096\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d3c3fc elementor-widget elementor-widget-heading\" data-id=\"5d3c3fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Website = The New Generation Store<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab09589 e-con-full e-flex e-con e-child\" data-id=\"ab09589\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4b30777 e-con-full e-flex e-con e-child\" data-id=\"4b30777\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b13a9ca elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b13a9ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the most critical of these technologies is <\/span><b>our website.<\/b><\/p><p><b><\/b> <span style=\"font-weight: 400;\">Websites once existed just to<\/span> <b>\u201cbe on the internet.\u201d<\/b> <span style=\"font-weight: 400;\">Today, they\u2019ve become full-scale online workplaces.<\/span><\/p><p><span style=\"font-weight: 400;\">A brand\u2019s first impression is usually formed through its website.<\/span><\/p><p><span style=\"font-weight: 400;\">When we hear about a business for the first time, we all do the same thing:<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"> We Google it and check the website.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"> Your website is where potential customers judge you first. And first judgments don\u2019t change easily. <\/span><\/p><p><span style=\"font-weight: 400;\">At the same time:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your social media referrals,<\/span><span style=\"font-weight: 400;\"><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your ad campaigns,<\/span><p> <\/p><\/li><\/ul><p><span style=\"font-weight: 400;\">It\u2019s the main hub where cookie data<\/span> <span style=\"font-weight: 400;\">on customer behavior <\/span><b>flows directly.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a3b260d e-flex e-con-boxed e-con e-parent\" data-id=\"2a3b260d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3fd87559 e-con-full e-flex e-con e-child\" data-id=\"3fd87559\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-172b27f8 elementor-widget elementor-widget-heading\" data-id=\"172b27f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Think of Your Website as a Building<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95b7979 elementor-widget elementor-widget-text-editor\" data-id=\"95b7979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIt should be designed like a structure with a solid foundation, where every floor serves a purpose.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ddd2126 e-flex e-con-boxed e-con e-parent\" data-id=\"5ddd2126\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6c252158 e-con-full e-flex e-con e-child\" data-id=\"6c252158\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27bd4dc6 elementor-widget elementor-widget-text-editor\" data-id=\"27bd4dc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you want to be visible in search engines:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-669b9d53 elementor-widget elementor-widget-heading\" data-id=\"669b9d53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1536b98b e-con-full e-flex e-con e-child\" data-id=\"1536b98b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46743112 elementor-widget elementor-widget-text-editor\" data-id=\"46743112\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you want to convert traffic<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f1334d elementor-widget elementor-widget-heading\" data-id=\"2f1334d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UI\/UX ve CRO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59923f7c e-con-full e-flex e-con e-child\" data-id=\"59923f7c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6dbfb175 elementor-widget elementor-widget-text-editor\" data-id=\"6dbfb175\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you want to get the highest return from advertising<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb8685 elementor-widget elementor-widget-heading\" data-id=\"7bb8685\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ads Integration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3902e6c8 e-con-full e-flex e-con e-child\" data-id=\"3902e6c8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7327d00e elementor-widget elementor-widget-text-editor\" data-id=\"7327d00e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you want to sustain the relationship:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c175e91 elementor-widget elementor-widget-heading\" data-id=\"6c175e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CRM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fcbcfdd e-con-full e-flex e-con e-child\" data-id=\"3fcbcfdd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f8a53d6 elementor-widget elementor-widget-text-editor\" data-id=\"4f8a53d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you want to spend the budget wisely<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4098fe99 elementor-widget elementor-widget-heading\" data-id=\"4098fe99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Media Planning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b3e9f78 e-flex e-con-boxed e-con e-parent\" data-id=\"3b3e9f78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-33cb0b2e e-con-full e-flex e-con e-child\" data-id=\"33cb0b2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-526372bb elementor-widget elementor-widget-text-editor\" data-id=\"526372bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">They\u2019re like different floors of the same building all working under one roof.<\/span><span style=\"font-weight: 400;\"> <\/span><span style=\"font-weight: 400;\">In other words, technologies don\u2019t separate, <\/span><b>they integrate.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77a3252 e-flex e-con-boxed e-con e-parent\" data-id=\"77a3252\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-673702e e-con-full e-flex e-con e-child\" data-id=\"673702e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ac8f4b7 e-con-full e-flex e-con e-child\" data-id=\"ac8f4b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e52bb7f elementor-widget elementor-widget-heading\" data-id=\"e52bb7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Different Ratios for Every Company, Same Result<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc1ed13 e-con-full e-flex e-con e-child\" data-id=\"cc1ed13\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b49cce elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5b49cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For some companies,<\/span> <b>SEO holds a 15% <\/b><span style=\"font-weight: 400;\">priority.<\/span><span style=\"font-weight: 400;\"> <\/span><span style=\"font-weight: 400;\">For others, that ratio<\/span> <b>shifts toward CRM.<\/b><b> <\/b><span style=\"font-weight: 400;\">But in the end, they all serve <\/span><b>the same goal: marketing success.<\/b><\/p><p><span style=\"font-weight: 400;\">Expecting sustainable success by focusing only on social media is like fixing the shop window without ever looking inside the store.<\/span><\/p><p><span style=\"font-weight: 400;\">That\u2019s why, like every branch of marketing, the technology side must be seen as a whole.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ae00b1 e-con-full e-flex e-con e-child\" data-id=\"1ae00b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-231d0ec elementor-widget elementor-widget-image\" data-id=\"231d0ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-features-020.jpg\" class=\"attachment-full size-full wp-image-9538\" alt=\"\" srcset=\"https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-features-020.jpg 1000w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-features-020-300x300.jpg 300w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-features-020-150x150.jpg 150w, https:\/\/blog.codead.com.tr\/wp-content\/uploads\/codead-v2-growth-features-020-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bf43b2 e-flex e-con-boxed e-con e-parent\" data-id=\"7bf43b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e063d68 e-con-full e-flex e-con e-child\" data-id=\"e063d68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-66e411f e-con-full e-flex e-con e-child\" data-id=\"66e411f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-387c8b7 elementor-widget elementor-widget-heading\" data-id=\"387c8b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Technology = Controllability<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9346b0 e-con-full e-flex e-con e-child\" data-id=\"d9346b0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f986f43 e-con-full e-flex e-con e-child\" data-id=\"f986f43\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feabfdb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"feabfdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We know that after your meetings, people look you up online.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Your website is the digital counterpart of your presentation.<\/span><\/p><p><span style=\"font-weight: 400;\">The clearer and stronger the impression you create, the more professional you look.<\/span><\/p><p><span style=\"font-weight: 400;\">When you plan all your marketing channels to serve the same story, that\u2019s when strategy and technology unite.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e654c7 e-flex e-con-boxed e-con e-parent\" data-id=\"3e654c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e0b7252 e-con-full e-flex e-con e-child\" data-id=\"e0b7252\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d4703a elementor-widget elementor-widget-heading\" data-id=\"0d4703a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">And One Last Word:<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-378dfa4 e-con-full e-flex e-con e-child\" data-id=\"378dfa4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45db34d elementor-widget elementor-widget-heading\" data-id=\"45db34d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"The failures of unsuccessful companies are unique to them,<br>but the successes of successful companies are alike.\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a3cdbe elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1a3cdbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t Because successful companies think of technology and strategy as one whole.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>COMMUNICATION + STRATEGY + TECHNOLOGY=GROWTH COMMUNICATION+STRATEGY+ TECHNOLOGY=GROWTH BRANDCOMMUNICATION Every company has a way of communicating. But while some brands turn this into a conscious strategy, others leave it to chance. Yet building a brand is about creating a character. If this company were a person, what kind of person would it be? What values would [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-9566","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blog.codead.com.tr\/en\/wp-json\/wp\/v2\/pages\/9566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.codead.com.tr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blog.codead.com.tr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blog.codead.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.codead.com.tr\/en\/wp-json\/wp\/v2\/comments?post=9566"}],"version-history":[{"count":0,"href":"https:\/\/blog.codead.com.tr\/en\/wp-json\/wp\/v2\/pages\/9566\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.codead.com.tr\/en\/wp-json\/wp\/v2\/media?parent=9566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}